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Living the American Dream: retailtainment on a whole new scale Blooloop
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34038 dated 12.03.2020
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Living the American Dream: retailtainment on a whole new scale

American Dream is a retail and entertainment complex in the Meadowlands Sports Complex in East Rutherford, New Jersey. This new venue is retailtainment on a massive scale.

Developed by Triple Five and owned by the Ghermezian family, American Dream Meadowlands will create thousands of jobs and enrich the local economy. In addition to this, the complex provides an unparalleled entertainment and retail experience destination. It comprises ‘Fantasy, fashion, food, family, and fun’.

Blooloop spoke with Gary Hanson, VP of Development (Attractions) for Triple Five. He is responsible for the design and construction of the attractions at the American Dream project. We also spoke with Natasha Betts, Director of Attractions at American Dream.

The Ghermezian family

“I’ve been working with the Ghermezian family since 1975,” says Gary Hanson. “I started as a security guard at one of their hotels. They saw some potential in me, put me through university, and I’ve had many positions since that time within the company.”

“I’d like to express how privileged I feel to be able to make the Ghermezian family’s vision for American Dream attractions a reality. Specifically, the man with the vision was Eskandar Ghermezian. He is the chairman of the company. I would sit down with him and say: here are some thoughts. And he would say: ‘Yes, but I want it bigger, faster, taller, better.’
“It is the Ghermezian vision that you see. The goal was to create true world-class facilities. Both at the theme park, with the Nickelodeon IP, and at the waterpark with the DreamWorks IP, and I’m happy to say that we succeeded, either indoors or outdoors.”

“Universal’s waterpark at Volcano Bay in Florida is outdoors. Every slide they have in their facility, we also have in our indoor waterpark. The company, ProSlide, provided the slides for both. WTI designed the water systems for both parks also.”