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Comcast to invest in theme parks to grow market share
Comcast Corporation is planning on investing heavily in theme parks in order to grow its market share, according to Stephen Burke, senior executive vice president and chairman of NBCUniversal.
During a Q4 earnings call, Stephen Burke said (via Orlando Business Journal): “We still don’t have the share that I think we deserve, given the quality of the experience we’re giving our [theme park] guests, and it’s a lot of opportunity over the next five, ten, 20 years.”
Referring to Universal’s Epic Universe and Super Nintendo World, Burke said: “When you look at the capital side of it, these are all high-return projects that all make a tonne of business sense.”
“And I think if you look over the next five years, it’s likely our theme park business is going to be a driver of growth,” he continued.
“Maybe not quite as much as it has been in the last five years, because the growth has been so phenomenal and we’re getting to a bigger base now.
“But I would look at the [theme] parks business as a real opportunity for us.”