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AREA15: re-imagining retail and immersive entertainment in Las Vegas Blooloop
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33758 dated 09.02.2020
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Rides Zone
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AREA15: re-imagining retail and immersive entertainment in Las Vegas

Immersive experiential bazaar AREA15 will debut early this year, re-imagining retail. This is an unprecedented 200,000-square-foot retail and entertainment complex in Las Vegas.

It features live performances, curated retail, virtual reality, interactive art and exclusive dining in a fusion of creativity and counter-culture. This is epitomised by the complex’s key permanent exhibition, by celebrated Santa Fe art collective, Meow Wolf. Blooloop spoke to AREA15 co-creators, Michael Beneville of Beneville Studios and Winston Fisher of Fisher Brothers.

AREA15 is a groundbreaking venture in an all-new category. This genuinely unique attraction epitomises Winston Fisher’s passion for innovation. Fisher is the CEO of AREA15 and studied philosophy at Syracuse University. He says:

“Liberal arts has been important in my success. It taught me to think and write creatively, and to look at different patterns.”