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- Rides Zone
- Mark Lofthouse / Linkedin
Screamland 2019 is now officially over, and I look back on the event with incredibly fond memories. When I started my new role as the Experience Manager of Dreamland Margate in April, I knew that I would be heavily involved with the Screamland event but, little did I know that I would, in fact, become the Director for 2019.
REBUILDING A REPUTATION
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The Screamland event has seen five different iterations since it's premier in 2015. In 2015, Dreamland worked with AtmosFEAR! Scare Entertainment, a production company specialising in scare mazes and Halloween events. It was during this time that I worked on the Screamland event for the very first time. Between the years of 2013 - 2016, I was the freelance Deputy Creative Director of AtmosFEAR! Scare Entertainment and was the lead creative behind the four scare mazes and multiple on park entertainments for Screamland. The opening year was a huge success and won several awards such as 'Best Halloween Event', 'Best New Event' and 'Excellence in Design', all of which I am incredibly proud of.
Following 2015 the event had another strong year, visitor numbers increased and the event started to gain real momentum and become a household name in the Kent area. The years of 2017 and 2018 had mixed reviews, with a lot of factors beyond the company's control changing logistics of the event and external factors influencing the guest experience. So, this year, my remit was to rebuild the reputation of the event and direct the attractions to suit the modern audience. But did it work?
Timothy Deves is a scare industry expert and travels the length and breadth of the UK visiting as many Halloween events as he can fit in.
Tim visited Screamland on one of our busier nights and had a great time. After visiting every year, there was no better opinion to ask for feedback and a comparison of previous years events.
It's safe to say that in his opinion, 2019 was the best year that Screamland has operated, after a follow-up conversation with him, it appears that all changes made were for the better - phew! But, what changes did we implement to ensure smooth delivery of the multi-element monster that is Screamland?