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- Rides Zone
New Mexico Fairgoers Feel Fair Love
Reithoffer Shows midway up 10% over 2018
All you need is Love, the Beatles sang. The New Mexico also needed good weather, strong community support, a redesigned layout and upgraded infrastructure. But there was one secret ingredient to tie it all together and it was a secret that the fair was smart enough not to keep a secret. Turned out, that secret was in the fair all the time.Love is in the Fair was the marketing tagline for the 2019 New Mexico Fair. “We paid attention to how people tend to experience the fair,” said Dan Mourning, General Manager.